Australians consume approximately 2.4 kilograms of coffee per person per annum -and that’s nearly 1 kg more than the amount of coffee each of us drank in 1979!

Percentage breakdown of coffee consumed in cafes nationally:

- Cappuccino 50 per cent (men and women almost equal)
- Café latte 12 per cent
- Flat white 18 per cent
- Espresso 9 per cent (men consume ten per cent more than women)
Long Black 11 per cent (men consume 12 per cent more than women)
Cappuccino represents 21 per cent of all coffee sales to 25 - 44 year olds.
Seventy one per cent of all sales (in cafes) are milk-based with males   being the highest consumers.

Espresso sales are higher in 25 - 34 year old males. (Source BIS Shrapnel Out of home sales 2001)

Total value of the roasted coffee category is $68.2 million, which is increasing annually.

The top three brands in Australia are Vittoria, Lavazza and Harris followed by Robert Timms, Aurora, Melitta, Moccona, Andronicus, Bushells and Brothers.

76,000 foodservice outlets (approx 60,000 commercial and 16,000 institutional) serve roasted coffee with Victoria and NSW accounting for 60 per cent of total outlets.